Google — erm, Alphabet — just broke a cardinal rule: "If you have a US startup called X and you don't have x.com, you should probably change your name."

Alphabet, the company that now owns Google, which was previously known as Google and currently run by Google's cofounders, is missing a few key pieces of its online presence.

Meet Chris Andrikanich — "Dad. Husband. Self-proclaimed geek who fires off regular gibberish, gobblety-gook about sports, tech, CLE, and whatever..." — who also happens to use the alphabet handle on Twitter:

Then there's @alphabetinc,

As for Alphabet.com, that's the home of Alphabet Fleet Management, a BMW subsidiary:

Alphabet Fleet Management also own facebook.com/alphabet. For now, at least. Meanwhile, you can learn more about Alphabet at abc.xyz. As of this writing, abcdefghijklmnopqrstuvw.xyz does not exist and abc.com is still about the TV channel (though, bizarrely, has always redirected to abc.go.com).

Update: ... and now abc.wtf redirects to Bing, but something tells us that's not Microsoft's doing — which is to say, on WHOIS it's registered to a New Zealand address (via ಠ_ಠ).