Facebook says it will give video creators and publishers a way to remove copyrighted videos that have been uploaded to its popular social network without the proper permission.

The company has come under fire from video creators, like YouTube star Hank Green, for allowing users to embed and post videos on the site, even if the content doesn’t belong to them. But this may soon change.

Facebook responded to such concerns in a blog post today, saying that it will soon be testing a “new video matching technology,” allowing video partners to check whether their content has been uploaded without their consent.

“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies,” the company explained in the post. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”

During its testing period, the service will be available to several media companies, multi-channel networks, and individual video creators, Facebook says. But it plans to make the tech available to more partners in the future.

The tech sounds a whole lot like what YouTube uses to keep copyright owners happy. Developed in 2007, YouTube’s system, called Content ID, allows creators to discover when any audio or video content they own is uploaded without their consent. When that happens, users can then choose to have it removed, monitored, or monetized by ads placed by YouTube.

In its post, Facebook does not mention any plans for monetization of its videos. But a matching system like Content ID seems like an obvious, and necessary, first step. Video, after all, has become an increasingly important part of Facebook’s News Feed. Earlier this year, the company said that it serves up four billion views a day.

But to keep video creators happy, and willingly uploading their best content, the company will need to reassure them that it won’t be stolen. And as the battle between Facebook and YouTube heats up over those very creators, and the much-desired video ad dollars they bring along, this will likely only be the first step in creating a more conducive environment for video creators, and advertisers, alike.