Photo

Patrick Janelle has used social media to feed his entrepreneurial urges.Credit Danny Ghitis for The New York Times

Age 33

Hometown Fort Collins, Colo.

Now Lives In a one-bedroom apartment on Thompson Street in SoHo.

Claim to Fame Mr. Janelle is a professional Instagrammer who posts hyper-stylized images of his daily life under the handle @AGuyNamedPatrick. Using nothing more than his iPhone camera, he recently posted vignettes from his trip to San Miguel de Allende, Mexico; snapshots from a dinner party he hosted in Los Angeles; and portraits of himself in new outfits provided by Ralph Lauren and other brands, in exchange for social media exposure. “My goal is to create a picture of my life for my followers, so if I’m going to work with a brand, I don’t want to produce something totally out of context,” he said.

Big Break He started his Instagram account in 2012 as a way to connect with old friends while working as a freelance graphic designer at Bon Appétit. His photos of the good life soon found a following. But the real attention came when the Council of Fashion Designers of America awarded Mr. Janelle its first Instagrammer of the Year honor in 2014. His followers quadrupled, to more than 400,000 today. “I get multiple emails every day from people wanting to work with me on some level,” he said.

Latest Project Next Sunday, Mr. Janelle is selling a collection of suits and outerwear in collaboration with Suitable, a men’s wear brand that sells made-to-measure suits, shirts and tuxedos online. Later that night, he is hosting a dinner party with the Spring Street Social Society, a club he helped found in 2012 that stages cabaret acts, immersive theater and multicourse dinners for members.

Next Thing An entrepreneurial spirit runs in the family. Mr. Janelle is working with his two brothers, Peter and Sean, on the Liquor Cabinet, an app and website with drink recipes and back stories on cocktails.

The Perfect Instagram Mr. Janelle has tips for aspiring Instagram stars: Rely on natural light, use editing apps like Snapseed, and take a multitude of shots. “It’s really just a combination of having beautiful photos and being engaged on and off the platform,” he said. “My Instagram is only as good as the life I’m living.”