Adopting Emoji Is Like Adopting Internet Highways

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WIREDThere is something so personal about emoji that you can actually feel close to them—your go-tos are always there, waiting for you, like little, colorful friends. Emojipedia understands this sentiment, and in a new ad campaign, wants to help you adopt your own emoji.Such a service does not come free, of course. After picking an emoji that encapsulates you or your business, you pay $6,000 (or $4,800 with promo-code “emojimergency”) to have your name and URL attached to that emoji for a year on the Emojipedia website. If this explanation would make more sense if it were sung to you, check out the promotional video (just brace yourself for Jonathan Mann’s beard and barefoot dancing).The emoji adoption program is Emojipedia’s attempt to make the site free of display ads. Sure, it’s self-serving, but it’s also refreshing: So many websites are overrun with pop-up and display ads—but hey, websites need to make money too. Emoji adoption is an interesting solution to this problem, and certainly an on brand move for Emojipedia.We have a few suggestions for companies looking to grab their own emoji:Apple should adopt:

Adopting Emoji Is Like Adopting Internet Highways

Southwest Airlines should adopt:

Amazon should adopt:

The National Security Agency should adopt:

The Internal Revenue Service should adopt:

WIRED should adopt:

(Obviously.)

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