If you just turned on your phone or computer, then by some miracle this is the first time you’re hearing about #TooStreet. And if that’s the case, then you should consider yourself exceedingly lucky, because it’s a fun thing that came out of a very very dumb thing.

Over the weekend, The Daily Mail ran an interview with the author Anthony Horowitz—next week’s publication of Trigger Mortis makes Horowitz the seventh writer to pen an original James Bond novel. The conversation wandered to modern-day Bond dream casting, and Horowitz volunteered that he much preferred British actor Adrian Lester to Idris Elba as a post-Daniel Craig 007. Elba, he said, was “too street.”

Guess who loved that? THE INTERNET. “Idris Elba” became a Twitter trending topic almost immediately, and #TooStreet exploded into a meme. Because yeah, Elba might have played Stringer Bell on The Wire, but he’s also—and this is a clinical term—the dapperest motherfucker that ever walked on two legs.

He also loves to wear denim jackets with the sleeves ripped off and sing about ladybits.

And cheese wildly while holding a fluffy dog.

So far, so street. Just a belligerent, nonromantic, unsuave bully of small animals. How could we imagine sullying such a pristine fictional legacy with a lout like this?

It didn’t take long for Horowitz to apologize:

That’s fine, but here’s the thing Horowitz is missing: James Bond is the one who’s a little bit street. He’s an orphan with a face scar who drinks like a fish. And if you want the actors who play James Bond to be as externally suave as who you imagine Bond to be, maybe they shouldn’t—like Sean Connery—cop in a 1965 Playboy interview to slapping women around.