By most accounts, an OLED TV is the best television set money can buy. It just takes a whole lot of money.

The key to OLED’s astounding picture quality is razor-sharp contrast. With the inkiest blacks your eyes have ever seen and the ability to control light at the pixel level, images on an OLED set appear to pop off the screen—especially at 4K resolution. Cheaper technologies such as quantum-dot-enhanced LCD panels may be catching up in terms of color gamut, but OLED really does look the best. The trouble is, ever since LG showed off its first OLED TV three years ago at CES, any prudent shopper has been faced with a string of waiting games.

As you might expect, the first big waiting game has centered around price. The longer you wait to buy any new kind of technology, the less you’ll pay, and that certainly provides a lot of incentive when you’re talking about a TV set with a five-figure price tag. Waiting to buy an OLED has already produced big savings: The price of an OLED has dipped significantly since the $15,000 introductory tag on LG’s 55-inch EA9800 OLED set a couple of years ago; that set now sells for $2,500 or less. But while LG has honed its manufacturing process to bring costs down, most brand-new OLEDs are still prohibitively expensive for the majority of shoppers. Still, prices are quickly headed in the right direction.

The second waiting game is much simpler: When will a flat-screen OLED be readily available? Every OLED TV except one, LG’s hard-to-find and harder-to-afford Gallery OLED, has had a curvy screen. That’s fancy and all, but one of OLED’s major benefits is a wider viewing angle than an LCD TV. A plasma set’s viewing angles are probably even wider, but plasma TVs are basically dead and gone. In terms of providing a bigger optical sweet spot for multiple people sitting on a couch—as well as being able to hang your TV on a wall—a flat screen makes much more sense.

Well, that second holdup is finally over. LG, which is still the only company making OLED sets, just announced the pricing and availability for two flat-screen 4K OLED TVs. The company showed them off for the first time at CES earlier this year, and they’ll finally be available this September.

The 55-inch and 65-inch EF9500 will support 4K streaming from Netflix, Amazon Instant Video, and YouTube, and it’ll have LG’s latest smart platform based on WebOS. In addition to 4K, LG says both sets can stream and display high dynamic range (HDR) video, although that’s even harder to find than 4K video at this point.

So what about that price? Well, there’s still some waiting to do before a flat-screen OLED set is affordable for most people. The 55-inch EF9500 will go for $5,500, while the 65-inch version of the set costs $7,000. And if you’d still prefer a curved screen, don’t worry: There are 55-inch and 65-inch curved-screen versions of the set available for the same price, dubbed the EG9600 series.