Giving a new meaning to “robotic service,” several hotels and at least one cruise ship have been experimenting with machines that can handle guest check-in, store bags, deliver extra towels or mix a drink at the bar.
Relay, a three-foot-tall rolling robot, can make room service deliveries and drop off small items like toothbrushes and phone chargers. The robot requests elevators via Wi-Fi, calls the room ahead of its deliveries and (when it senses the room door has opened) pops open a two-cubic-foot cargo container before departing with R2D2-like electronic happy noises.
This robot is manufactured by Savioke, a company in Silicon Valley, and made its first appearance in August 2014 at the Aloft Cupertino, where it is known as Botlr. The hotel chain added a second robot-served location in the Aloft Silicon Valley earlier this year.
This month the nearby Crowne Plaza San Jose-Silicon Valley introduced its version of the system, which it calls Dash, to handle room deliveries.
The new Henn-na Hotel (whose slogan is “a commitment for evolution”), which opened last month in Nagasaki, Japan, makes much more extensive use of robots. There, visitors can find one modeled on a velociraptor at the check-in counter. The hotel also has a robotic luggage cart, a concierge robot that can provide simple information like the breakfast buffet hours, and room doors that open via facial scanning.
Continue reading the main storyVideoIn a promotional video, the robotic bellhop built for Aloft Hotels delivers an item to a guest in his room.
By Aloft Hotels on Publish Date August 11, 2014. Watch in Times Video »If you need to stow a bag after checking out at Henn-na, a robotic arm will deliver it to a secure bin. The Yotel New York offers a similar system, called the Yobot, visible behind glass but secure from potential thieves.
Watching robots in action is clearly part of the appeal. Indeed, on Royal Caribbean International’s new Quantum of the Seas, robots serve as entertainment as well as bartenders at the Bionic Bar, where two robotic arms, made by the firm Makr Shakr, mix cocktails that guests order via tablets.
Continue reading the main storySlide ShowCreditShizuo Kambayashi/Associated Press
Robots’ present applications in the hospitality industry remain largely gimmicky, but their presence is likely to grow as they streamline repetitive tasks.
“Hotels are evolving from a purely ‘high touch’ business to a hybrid ‘high touch, high tech’ business,” Chekitan Dev, professor of marketing and branding at Cornell University’s School of Hotel Administration, wrote in an email.
Robots, he said, will become better at remembering guest preferences and performing easily automated tasks like check-in, while complex, valuable tasks like special food orders or event booking will remain the domain of flesh-and-blood employees.
Find out more by searching for it!